Ready-Made Curtains With High-End Style
High-end curtains and window treatments used to be the exclusive domain of custom orders. But that's no longer the case. More stores -- small shops, large chains, and online sites -- are offering high-quality curtains in days or even hours that rival what you could only get previously through custom orders (which would take weeks or months). It's a new option for homeowners who previously could only choose between neutral, mass-produced styles and hiring a decorator to sift through piles of fabric swatches.
“'People who have a lot of windows thought that if they needed a quick fix, blinds were their only solution. But now, we are offering something really glamorous very quickly,' says Andrea Kay, co-owner of the Silk Trading Co., a Los Angeles-based purveyor of haute ready-made curtains.”
Design and decorating companies nationwide have been jumping on the high-end, ready-made bandwagon, taking advantage of the current trend towards long, luxurious-looking curtains and drapes. Customers' choices are usually limited, but that's not entirely a bad thing.
“'The moment you say to someone, 'You can have any one of these 4,000 paint choices,' you've lost them,' says Callan. 'Customers come to you for curtains because they think you've sorted this issue on a seasonal basis, so new designs are always coming into stock.'”
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