Window Dressing: An Interior Design Niche
by Craig Friesencraig.friesen@interiordesignschoolreview.com
Interior Design School Review Columnist
First impressions are important in sales--often people are drawn to a place simply by what they see from the outside. That's why businesses devote so much time, effort, and money into their window displays. Many interior designers have found their niche in the art of window dressing.
What Is Window Dressing?
Window dressing is the planning, arranging, and assembling of window and store displays. The main purpose of this interior design job is to attract attention. With a combination of interior design and marketing school knowledge you will learn how to conceive and construct winning displays.Is Window Dressing a Common Interior Design Job?
All types of businesses have learned that grabbing the attention of the consumer is a huge first step in acquiring their patronage. Because of that, more businesses, even smaller ones, are focusing more on providing professional displays.What Education Do I Need to Get Into Window Dressing?
There are many routes to a job as a window dresser. One of the most common is through an interior design school education. Once you are established and certified as an interior designer, you can branch out by taking marketing or advertising courses. Adding experience or education in marketing or commercial design to your interior design school degree can be a real asset. Marketing and interior design is a winning combination when it comes to this interior design job, because you will have a foundational sense of balance, function, and consumer appeal.If you have a flair for business, advertising, and design then an interior design job as a window dresser could be ideal for you. Research interior design schools today!
Source
- "Interior Designers," Occupational Outlook Handbook
About the Author
Craig Friesen is a freelance writer and self-employed entrepreneur living in Abbotsford, British Columbia.
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